Waitrose, the aisle of choice for the more discerning middle class British supermarket goer. If you don’t work in the retail trade you won’t know the chain’s MD goes by the terribly suitable name of Mark Price. Really he does, we’re not making this up. It’s in the Guardian so it must be true. Well our boy Pricey is climbing up the cold shelves in rage right now. Why? His rivals are continue to offer cut price alternatives to his “quality British fare”.

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http://trashblanc.com/2009/02/waitrose-boss-ban-cheap-food/