Welcome to a new and permanent form of consumerisum.

At the end of 2007 things changed. The was a significant shift towards price. Through 2008 this ‘price driven’ consumerism accelerated.

Why?

The economic uncertainty continued – without any signs of improving, which fed this buying behaviour. During early Spring 2009, there seemed to a modest stabilising in the economy. ‘Value for money’ started to become more important than ‘price’.

Value for money includes the experience as well as the price.

Marketeers start to breath a sigh of relief when they hear this, it means they can put a price on this experience.

Value for money is back (thank the Lord!) but don’t think that’s it…

Summer 2009 with mark a paradigm change (that I believe will be permanent) in consumerism that is a combination of value for money when buying and a fit with our personal life values.

Values with value.

These values now sit with a new ‘we can’t have it all’ culture which are about are acceptance of our personal situation or place in life. Know as personal drivers.

And a holistic view, ‘better for the world around us’ which are community drivers.

Marketeers, in the future, that don’t get this – will be very lonely indeed.

2010 will commercially be extremely harder to trade in the 2009. The true reality of the financial excesses will hit home this Fall/Autumn. Watch out for another financial squeeze from around late September.

Products that don’t have values central to their business may not see 2011.