When bearing it all is a really good idea…

Why ‘busy’ and ‘Flashy’ web sites are as useful as a chocolate fire guard!

Firstly, ‘busy’ web-sites:

This is a basic mistake that most businesses fall into. Most websites are saddled with expensive and complicated sites, resulting with a near death experience when it comes to viewing on a mobile device, such as an iPhone or iPad.

Next problem, what’s wrong with using ‘Flash’ Macromedia?

The main problem with Flash is it isn’t available on the iPhone, iPad and many other mobile devices. According to Adobe (the owners of ‘Flash’), 98 percent of desktop computers and laptops currently support Flash, but the truth is it’s not compatible with all browsers including those on the iPhone, iPad and cell/mobile phones. Unlike Flash, jQuery supports screen reader accessibility.

It is worth knowing that tablets (eg. iPads) and smartphones (eg. iPhones) where less than 2% of internet use in 2009, now they are 7% and set to double as a share of internet use every 3 years. And internet use through a mobile device is growing at 300% faster than through a normal desktop/laptop computer.

The future is to find ways to simplify the user experience, which also goes hand in hand with reducing the bandwidth (time required to down load the full web page) to get to the point of your web page.

As ‘app’ mania continues to gather pace, the simplification and ease of use will gain in momentum – hurray, I her you say, well so will your customers.

Never has it been so important to have Less to make More from internet users.

Get your food businesses website analysed – our experts will research your site and send you a free ‘Web Marketing Report’…

Apply NOW: http://bit.ly/free_web_marketing_review

For simply and practical help in making your website more successful at being simple, and effective.

take care,

Rob
Rob Ward – Founder of www.FoodMarketingNetwork.com & www.MyFoodTrader.com