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"Social Media - friend or foe for Food Businesses?"

Everyone's talking about it, some are doing it, some really understand it what are we talking about?
Social Media, or as Rob Ward from Food Marketing Network says, "It's actually two types, Social and Anti-Social media."
He discusses further, "I want to lift the lid on what is, and isn't, working for food businesses in what is known as 'Social Media'."

It is a strange description, Social Media - but by using those words the reader immediately identifies what it is, many at that point pull up the
white flag and run for the hills to avoid the inevitable truth that one day they will need to get their heads around what this is all about.

Rob, has run his own food production and retail businesses for nearly 20 years, in that time he has seen a concoction of different systems or methods of communication.

What people are saying about Rob:
"rob is professional and extremely knowledgeable in the area of food retail. He is particularly brilliant with concept ideas, strategy planning and having the vision to be different."
Graham Smith
Sales and Marketing Director, Baileys and Smiths Ltd
 
"Rob has helped improve our business performance by at least 50% since he has worked with us."
Paul Wright
Managing Director, Frost Garden Centres
 
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