Two things arrive unannounced:
Opportunities And Trouble…

By redefining: Remarkable products to remarkable people -
Seth Godin does it again… creates opportunities and stirs-up trouble.

He practically invented the whole concept of permission marketing. Anyone that is in or part of a business should be following his work.

‘Indispensible’ – This book, Seth Godin is, again, redefining business thinking.

A few of his words from this new book:

“For hundreds of years, the population has been seduced, scammed and brainwashed into fitting in, following instructions and exchanging a day’s work for a day’s pay. that era has come to an end, and just in time.”

“I couldn’t have written this book ten years ago, ten years ago, our economy wanted you to fit in, it paid you well to fit in and it took care of you if you fit in. Now, like it or not, the world wants something different from you. We need to think hard about what reality looks like now.”

“What if you could learn a different way of seeing, a different way of giving, a different way of making a living? And what if you could do that without leaving your job?”

“…is is not a book for the wild-haired crazies your company keeps in a corner. It’s a book for you, your boss and your employees, because the best future available to us is a future where you contribute your true self and your best work. Are you up for that?”

“One promise: the world to come (and this book) is neither small nor flat.”

“Here’s a new bargain now, one that leverages talent and creativity and art more than it rewards obedience.”

“In the last few years, though, it’s becoming clear that people who reject the worst of the current system are actually more likely to succeed.”

“mediocre obedience” (is this you? – ouch that hurts)

“The memories and connections and experiences of the person in the center of this culture are difficult to scale and hard to replace. Which makes person indispensable. Not anyone who has that job – only the people who have that job and act like linchpins.”

“AVERAGE IS OVER…”

Rob@FoodMarketingNetwork.com
or
www.twitter.com/1robward

Rob Ward
Founder: Food Marketing Network

LINCHPIN: Are you Indispensable?
by Seth Godin

Don’t be the one that is!

(I strongly recommend you forward this to friends and colleagues)

Go to this site for other readers reviews, not all of them are complementary:

http://www.squidoo.com/linchpin