I believe much of what is happening in big and small food business marketing is influenced by the significant consumer interest in Farmer's Markets.
Many of you may disagree with that...
But if you consider many of the key trends in consumer sentiment - a great deal of them point towards what Farmer's Market represent regards their brand identity (good ones anyway).
It's not sexy, but it could change how food is marketed. Claims about origins will in future will subject to black or white security. Isotope testing has been around for a while, no it has a commercial application to make it come to life... Read on:
Picarro, Isoforensics Announce Revolutionary Milk Origin Verification
Solution at Food Safety Summit
Washington D.C. — Sure, you've got milk. But where's that milk from? Until now, the only authentication for milk origin was a bar code on a container.
Picarro and
IsoForensics are announcing at the Food Safety Summit the world's first Milk Origin Verification Solution (MOVS) for the food and beverage industry. Now food companies can quickly verify the geographic origins of wholesale milk purchases with a high degree of confidence. "With MOVS, a 'Wisconsin cheddar' cheese company can independently screen their supply chain for milk that does not come from Wisconsin," says IsoForensics CEO James Ehleringer. "They can verify milk origin on a regular basis without disrupting production." MOVS adds to Picarro's growing suite of food fraud detection applications.
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