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British grocer Waitrose JLP.UL is planning its first foray into the United States through the relaunch of a premium food range founded by Prince Charles, heir to the British throne.

Managing Director Mark Price told the Reuters Consumer and Retail Summit that the new ‘Duchy Originals from Waitrose’ range, due to go on sale in September, would act as a catalyst to accelerate Waitrose’s expansion in international markets.

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I believe much of what is happening in big and small food business marketing is influenced by the significant consumer interest in Farmer's Markets.
Many of you may disagree with that...
But if you consider many of the key trends in consumer sentiment - a great deal of them point towards what Farmer's Market represent regards their brand identity (good ones anyway).

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