‘Generals can be appointed in peace-time, but are made during war.’

Green Fields, a UK food retail business, needs to go to war.

This business has been open for 18 years and is owned Rob Ward founder of www.on-ward.co.uk

‘I have always felt that I have an instinct for what my customers want,’ explains Rob, ‘after processing our customers database through ‘Foot Path’, a new product from Bidwells Food Marketing, I have discovered the harsh reality about what type of customers are shopping at our store.’

‘We learnt what the drive-time our customers are traveling to our store and the implications this has on our business model. We found out what type of customers are coming – and just as important – NOT coming to our store within this catchment area.’
WHAT NEXT?
They have now redefined our range and marketing strategy for the next twelve months.
‘I hope this will help us avoid the worst of the retail down turn,’ Rob says, ‘we have had an amazing run of growth, but the future looks really tough.’

Armed with quality consumer sight and identifying new opportunities makes the chance for Green Fields to go to battle and win the war.

Attached is a PDF file with the full report and actions Green Fields is taking:

To contact FootPath – click this link: http://www.on-ward.co.uk/footpath
Or call Richard Walters at Bidwells Tel 01223 559406