February 2009. London diners can now order a conceptual dessert, the cost of which goes straight to charity.

The “guilt-free pudding” has been introduced by top restaurant group The Real Greek. Customers order the £1.95 dessert from the menu knowing that, instead of receiving an actual dessert, they will be making a donation to the company’s new charity partner Action Against Hunger.

Liz Williams, Managing Director said: “The Real Greek team wanted to give something back, as well as provide our customers with the opportunity to contribute to a worthwhile cause. Action Against Hunger and the wonderful work it carries out worldwide in fighting hunger and malnutrition is the perfect fit.”

“We didn’t want to go down the traditional route of having collection boxes in our restaurants, so we came up with the fun idea of offering a conceptual “guilt-free” pudding. It’s “guilt-free” because you get to support a fantastic charity, whilst not gaining any calories!”

The “guilt-free” pudding is now available in all 8 TRG restaurants.

Jean-Michel Grand, Action Against Hunger’s Executive Director, comments: “We are extremely grateful to The Real Greek for supporting our work. Thanks to their commitment we can continue to save the lives of malnourished children in countries such as Liberia, Sudan and Nepal and provide families with the seeds, tools and support they need to build a sustainable future. “

About The Real Greek:
• The Real Greek offers a new take on traditional Greek ’street food’ and has eight restaurants across London (Spitalfields, Westfield, Hoxton, Clerkenwell, Bankside, Putney, Marylebone and Covent Garden)
• The menu consists of a wide variety of freshly prepared Mediterranean dishes made from the finest and freshest ingredients. Among favourites are the mezedes, kefte, sharers and its much loved freshly char-grilled souvlakis
• The Real Greek was hailed in Time Out as providing “faultless souvlaki – perfectly chargrilled” and was said by Harden’s to have “revolutionised our notions of Greek cooking.”
About Action Against Hunger:
• Action Against Hunger (ACF) is an international humanitarian organisation working in 43 of the world’s poorest countries. Its vocation is to save lives, especially those of malnourished children, and to work with vulnerable populations to preserve and restore their livelihoods with dignity. Its teams are directly helping over 4 million people every year. www.actionagainsthunger.org.uk. Action Against Hunger is a Registered Charity (No. 1047501)

For further information on The Real Greek, images and interviews with Liz Williams and John-Michel Grand, please contact Claire Felstead or Chris Rogers on 020 7566 6700 or email trg@redleafpr.com