Packaging’s Long Green Tail A packaging executive at Procter & Gamble was recently quoted in Packaging World as saying, “At times it does feel like packaging is becoming ‘the villain,’ when in reality it is a small player in the overall environmental footprint of the product. However, viewed through the lens of our consumers, packaging is the first thing and also the last thing that they experience with our brands. Therefore if it is important to our consumers, then it is important to us.”
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