This is the first in a three part series from guest blogger, Dean Crutchfield. Dean is a New York-based brand consultant who has worked on major private brand programs for Tesco, Staples, Carter’s and, most recently, the creation of Target’s Up&Up brand. Dean and I met through social media, and my wife and I have had the pleasure of spending time with him and his wife in New York City. So I am excited to feature his thoughts on Private Brand and branding. Enjoy. Bland or Brand Private Brand is center stage for growth By Dean Crutchfield
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