The movement in the Organic food market is important to Africa is we do intend increasing the use of Organic as a selling point, but also because it is an indicator of how people in Europe are going to react to increasing food prices. Tesco, the UK chain, decreased it’s prices in August 2008 by up to 25 per cent, “in response to feedback from consumers who are feeling the effects of the credit crunch” Tesco believe consumers were already less willing to pay the premium price of Organic Foods, in the face of higher prices on basic commodities and the general economic downturn.
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