Rob's summary: Nothing new about this except that this highlights the challenge of preconceptions - this is how we used to do it so we shall carry on doing the same. Not for this Farmer, they are selling their crops via social media. The key point to realise is that marketing is not about shouting anymore, it is about been found by people that want your products and services. Shout and nobody listens, find a tribe of loyal consumers and grow by word of mouth.
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