• Branding booming for online advertising
  • By admin, December 2nd 2008
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Branding boom online By Natalie Apostolou The validity of online advertising as a tool for brand effectiveness has been bolstered by research from Nielsen Online and IAB Australia. The research which involved an extensive study of the online medium’s brand building potential, was conducted by Nielsen Online and centered around Kellogg’s brand Sultana Bran, media agency Mindshare, ad serving from Microsoft Advertising in addition to five online publishers; Fairfax Digital, News Digital Media, ninemsn, MediaSmart and Yahoo!7.

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