With so many people now competing for inbox space, you know you need to stand out, but how?
On a daily basis, we’re hearing the same questions:
- What do you say in a subject line?
- How do you get them to open the email?
- How long should the subject line be?
- How do I get them to open it with so little space?
The majority of your list will sort emails based on how highly they value you and what you have to say. For instance, if one of your friends emails you, you will place high priority on those emails. As a marketer you are bound by the fact that the list knows you’re trying to sell them something. Because your connection level is lower, you have to overcome obstacles and objections by creating an outstanding subject line.
Here are three things to consider when writing your subject line:
- Ask a question: Would this interest you? Is this what you’re looking for? Does this mean anything? By asking a question you are provoking a response
- What they think of you is key: Do they see your emails as annoying? Do they think you’re always selling them something? Do they think you’re the expert? Do they enjoy reading your emails because you give them something of value every time?
- Don’t use Ad like words. Phrases like “Buy Today and Save 50%” Stay away from those types of subject lines. Unless you know for sure that they are looking for a deal (but beware of Spam filters).
Subject lines are the quick filter that your prospects and customers use to gauge their level of connection with your business. If you nurture and build a trusting relationship then you’re well on the way to turn them into lifetime customers.
