July 2010 «Food Marketing Network

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Archive for July, 2010

200 years of ‘Wellness’, time for a change – or is it?

Wednesday, July 7th, 2010

Some things don’t change…

Hartmans Info-Graphic has just been launched and it show (as a picture, which makes it easy to read), showing how fascinating the evolution has been over the last 200 years in product development for ‘Wellness’.

Click to continue reading “200 years of ‘Wellness’, time for a change – or is it?”

Posted in Blog, Branding & Marketing, Product Development | 1 Comment »

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Don't just take our word for it...

Rob, I've just listened to a telephone broadcast. Rob has a clear, straight-forward idea that all food businesses need to hear and his practical, straight-talking manner is really refreshing. I would recommend that food businesses and other professionals in the sector listen in. It will be worth it.

Dom Lane, Bray Leino, www.brayleino.co.uk

Rob, The seminar was great and very thought provoking.
One point that came bouncing home was the need to educate the customer as to why they should buy our products rather than cheaper supermarket brands. Thank you so much for an educational and entertaining half hour.

Maria Whitehead
www.hawksheadrelish.com

Rob, Thanks for this. You did a cracking job. Not easy to monologue for that long!
Interesting take on loyalty. Loving the push for premium.
Great examples and good brand building. Must keep in touch more.

Sam,Sam Waterfall, Senior Consultant, Healthy Marketing Team

Rob, I found it helpful thanks. Here is my feedback:
- the length of time was perfect
- dialing in and listening in was very straightforward
- The content was interesting
- Rob's style and delivery is easy to listen to
Look forward to the next one and thank you very much for sharing your views.

Wendy Wilson Bett www.petersyard.com

Hello Rob, Firstly thank you for starting the food marketing network, about time for an intelligent initiative to draw all the elements together.
Speaking to people about marketing their products I'm struck by the lack of guidance out there for the small producers, they don't know where to start. Many of them are trying to download stuff from the internet which neither tells Their Story or the Quality of their product.

Fiona and William www.douglasfolio.co.uk

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