It’s not sexy, but it could change how food is marketed. Claims about origins will in future will subject to black or white security. Isotope testing has been around for a while, no it has a commercial application to make it come to life… Read on:

Picarro, Isoforensics Announce Revolutionary Milk Origin Verification

Solution at Food Safety Summit

Washington D.C. — Sure, you’ve got milk. But where’s that milk from? Until now, the only authentication for milk origin was a bar code on a container. Picarro and IsoForensics are announcing at the Food Safety Summit the world’s first Milk Origin Verification Solution (MOVS) for the food and beverage industry. Now food companies can quickly verify the geographic origins of wholesale milk purchases with a high degree of confidence. “With MOVS, a ‘Wisconsin cheddar’ cheese company can independently screen their supply chain for milk that does not come from Wisconsin,” says IsoForensics CEO James Ehleringer. “They can verify milk origin on a regular basis without disrupting production.” MOVS adds to Picarro’s growing suite of food fraud detection applications.

Maybe Not Today’s Wealthy Consumers Favor Brands That Represent Quality, Aesthetics and Authenticity by Tim Arnold

Guess who says the following attributes are most influential in making “important purchases” today: value, price, overall quality, good design and functionality? A clue: 84% of this group texts from cellphones; 78% use social networking; 66% use the mobile web and 57% use mobile apps.

It’s not who you think it is. In fact, it’s a group whose median age is 45, not 19.

According to “The New Face of Affluence,” an in-depth study from Dwell Strategy and Research, San Francisco, these are the attributes that drive purchase decisions of the “New Affluents.” Indeed, the median household income of the more than 1,000 survey respondents is nearly $200,000. They’re the same people who have the economy and the environment top-of-mind when making these purchase decisions.