Who said marketing can't be fun? If you haven't seen this advert on TV, and you need a smile try this.
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Archive for January, 2010
Viral marketing video: ‘Evian babies, on a roll,’
Tuesday, January 26th, 2010‘The Chaos Scenario’, miss this and you’ll seriously miss out on learning avbout the the imminent future of communication!
Tuesday, January 26th, 2010Bob's plain speaking approach to future of communicating with a market, makes it unmissable watching (and reading).
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Why search for shops when the shops can come to you!
Tuesday, January 26th, 2010Nothing has made access to brands easier, faster and bang-on relevant to consumers than advancing technology.
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Can A Book Brand You as an Industry Expert?
Tuesday, January 26th, 2010In today’s economy, when businesses are struggling to stay afloat, corporate execs need to think out of the box more than ever before. They need to find a way to set themselves apart from others in their industry. Thus my mantra: a book is America’s new business card.
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Future Food Strategy 2030? The UK way, is it leading the world?
Tuesday, January 26th, 2010Recently launched, 2030 food strategy by the British Government - this paper has many important suggestions for all food businesses around the world.
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Top 5 word-of-mouth tips for restaurants
Tuesday, January 26th, 2010* Send them home with something. Send folks out of your restaurant with a unique doggy bag, a T-shirt, some dessert to share — anything that will help them tell the next people they see about you.
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Mintel predicts consumer trends for 2010
Tuesday, January 26th, 2010Following this year’s global economic recession, consumers are ready to reset and start fresh for 2010. Mintel predicts seven key consumer behaviour trends for the year ahead, looking at how this year’s adversity created a new set of values. In 2010, resilience will define consumer behaviour, as people’s strengthened resolve and changed behaviours shape new lifestyles.
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In the Future, Your Kids Won’t Shop the Way You Do
Tuesday, January 26th, 2010The way consumers shop for everyday products continues its transformation towards the Web. In 2008, online retail accounted for approximately 7% of total retail sales in the U.S, with 1.5% of consumer packaged goods (CPG) spending done on the Web.
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11 Tips for Retailers to Grow Retail Brands
Tuesday, January 26th, 2010Tom Pirovano, Director, Industry Insights I recently shared some thoughts on how CPG manufacturers can protect their brands from private label expansion. Of course, it didn’t take long to hear back from retailers asking for tips on growing their own brands so here are a few private label ideas for our retailer friends.
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Guide to Innovation Creates Opportunities for Consumer Packaged Goods (CPG) Growth
Tuesday, January 26th, 2010SUMMARY: Purchasing decisions in 2010 will be affected by factors such as brand innovation, retailer assortment, proliferation of store brands, and healthy eating preferences. Walmart’s “Project Impact” strategy and other similar retailer initiatives will test consumer preferences for clean aisles and lower prices vs. broader product selection. In the first few months of 2010, sales of healthier eating alternatives should be a good indicator of consumer confidence. As 2009 brought an increase in coupon activity, CPG manufacturers will look for more efficient and effective ways to reach consumers vs. traditional trade spending. Time will tell if new product innovation will be enough to drive shoppers back to traditional brands.
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