December 2009 «Food Marketing Network

Archive for December, 2009

Advantages and Disadvantages of Internet Marketing

Thursday, December 10th, 2009

This article is a great read and a reminder that internet marketing is still just marketing. Not some mystical voodoo that is a new paradigm. Sooner rather than later, internet marketing will just be part of the overal mix of general marketing, in the same way telemarketing is now. Read on>>> What good is a beautifully designed website, if no body knows about it? Every case is individual and not all marketing strategies will suit everyone. There is a massive difference in budget requirements between the various options available.

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Posted in Branding & Marketing | 76 Comments »

Sustainability, Local Sourcing and Nutrition Top List of Hottest Menu Trends for 2010

Wednesday, December 9th, 2009

Survey of more than 1,800 professional chefs – members of the American Culinary Federation (ACF) – reveals that local sourcing of ingredients, sustainability and nutrition will be the hottest trends on restaurant menus in 2010. Locally grown produce, locally sourced meats and seafood, sustainability, mini-desserts and locally produced wine and beer top the list of nearly 215 culinary items in the “What’s Hot in 2010” survey. Rounding out the top 10 trends are nutritious kids’ meals, half-portion

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Posted in Branding & Marketing | 35 Comments »

Food Retailing’s New Battleground: Small Format Stores

Wednesday, December 9th, 2009

What happened to the so-called British Invasion? You know the one where Tesco’s Fresh & Easy small-format food stores were going to sweep across America and turn this country’s food retailing industry on its head. The end of October will see the one-year anniversary of Fresh & Easy’s first store opening in Hemet, California. Since that time, Tesco has opened approximately 50 more stores in California, Arizona and Nevada. The results, by just about any industry accounting or reporting, have been (more…)

Posted in Food Retail | 32 Comments »

M&S are getting fresh, can Mark Bolland put the love back in to their stores?

Wednesday, December 9th, 2009

The retailer has opened fresh fish counters, butcher’s shop and a rotisserie in its stores at Meadow Hall, Sheffield and Bluewater, Kent in a bid to diversify its food offering. The counters will offer a range of fresh met and fish, ready to eat shellfish and cooked meats as well as cutting and butchery services. M&S says the fresh food offering “complements our existing offer in large food halls” and “highlights the quality and provenance of the M&S fresh food offer”. Complementary sau

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Posted in Food Retail | 10 Comments »

Great website for branding and marketing info and news…

Tuesday, December 8th, 2009

Neat web site that brings brand ideas to life: Article: Brand Authenticity – The Sins of Packaging | Truly Deeply/Madly: http://bit.ly/5FLpKC More at: http://www.trulydeeply.com.au/madly/

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Posted in Branding & Marketing | No Comments »

Food business trying to grow, how to avoid hitting the wall: VIDEO

Sunday, December 6th, 2009

Here is a great little video from Fox Small Business Centre. Many food businesses start with a great idea by an individual with a great deal determination. How to move from 'cause' to 'company'? The video's best moment is when they help this budding entrepreneur to use the power of her best customers to become her brand advocates - ie. they say STOP talking about 'me' and talk about 'we'. Creating a system that converts the individual entrepreneur to a business that empowers customers to become brand rock stars of the company. Watch NOW: At Fox Business Center Video:

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Posted in Business Development | No Comments »

M&S are getting fresh, can Mark Bolland put the love back in to their stores?

Friday, December 4th, 2009

The retailer has opened fresh fish counters, butcher’s shop and a rotisserie in its stores at Meadow Hall, Sheffield and Bluewater, Kent in a bid to diversify its food offering. The counters will offer a range of fresh met and fish, ready to eat shellfish and cooked meats as well as cutting and butchery services. M&S says the fresh food offering “complements our existing offer in large food halls” and “highlights the quality and provenance of the M&S fresh food offer”. Complementary sauces and herbs will be merchandised alongside the service counters as well as recipe cards.

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Posted in Food Retail | No Comments »

Sustainability, Local Sourcing and Nutrition Top List of Hottest Menu Trends for 2010

Thursday, December 3rd, 2009

Survey of more than 1,800 professional chefs – members of the American Culinary Federation (ACF) – reveals that local sourcing of ingredients, sustainability and nutrition will be the hottest trends on restaurant menus in 2010. Locally grown produce, locally sourced meats and seafood, sustainability, mini-desserts and locally produced wine and beer top the list of nearly 215 culinary items in the “What’s Hot in 2010” survey. Rounding out the top 10 trends are nutritious kids’ meals, half-portions, farm-branded ingredients, gluten-free/food-allergy conscious meals and sustainable seafood.

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Posted in Branding & Marketing | No Comments »

NPD Reports on How Generational Differences and Aging Dynamics Will Influence Future of Eating

Thursday, December 3rd, 2009

Generation Y primary contributors to forecast double-digit growth in salty snacks, easy meals, meat entrees, and sweet snacks consumption Each generation will make a distinctive mark on how and what Americans will be eating in 10 years, according to The NPD Group, a leading market research company. In its A Look into The Future of Eating report, NPD’s food industry market research finds that eating patterns over the next decade will be influenced by the behaviors that occur with aging, and the differences in preferences from one generation to another.

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Posted in Product Development | 1 Comment »

When it Comes to Lead Generation, Don’t Fail. Mail.

Wednesday, December 2nd, 2009

Working as I do with some 25 different b-to-b marketers, I spend a good bit of time each day discussing lead generation with campaign managers. And not a day goes by where one of them doesn't wonder aloud, “Why should mail still be part of our lead-generation mix?” Their rationale goes something like this: “I get lots of mail at home. I throw out most of it. So if our company is still using mail as part of our marketing mix, we must be throwing away a lot of money. Isn't everyone we want to reach online? Does anyone read printed marketing materials anymore?”

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