This article is a great read and a reminder that internet marketing is still just marketing. Not some mystical voodoo that is a new paradigm.
Sooner rather than later, internet marketing will just be part of the overal mix of general marketing, in the same way telemarketing is now.
Read on>>>
What good is a beautifully designed website, if no body knows about it?
Every case is individual and not all marketing strategies will suit everyone. There is a massive difference in budget req (more…)
Survey of more than 1,800 professional chefs – members of the American Culinary Federation (ACF) – reveals that local sourcing of ingredients, sustainability and nutrition will be the hottest trends on restaurant menus in 2010. Locally grown produce, locally sourced meats and seafood, sustainability, mini-desserts and locally produced wine and beer top the list of nearly 215 culinary items in the “What’s Hot in 2010” survey. Rounding out the top 10 trends are nutritious kids’ meals, half-portion (more…)
What happened to the so-called British Invasion? You know the one where Tesco’s Fresh & Easy small-format food stores were going to sweep across America and turn this country’s food retailing industry on its head. The end of October will see the one-year anniversary of Fresh & Easy’s first store opening in Hemet, California. Since that time, Tesco has opened approximately 50 more stores in California, Arizona and Nevada. The results, by just about any industry accounting or reporting, have been (more…)
The retailer has opened fresh fish counters, butcher’s shop and a rotisserie in its stores at Meadow Hall, Sheffield and Bluewater, Kent in a bid to diversify its food offering.
The counters will offer a range of fresh met and fish, ready to eat shellfish and cooked meats as well as cutting and butchery services.
M&S says the fresh food offering “complements our existing offer in large food halls” and “highlights the quality and provenance of the M&S fresh food offer”.
Complementary sau (more…)
Neat web site that brings brand ideas to life:
Article:
Brand Authenticity – The Sins of Packaging | Truly Deeply/Madly: http://bit.ly/5FLpKC
More at:
http://www.trulydeeply.com.au/madly/
(more…)
Here is a great little video from Fox Small Business Centre.
Many food businesses start with a great idea by an individual with a great deal determination.
How to move from ’cause’ to ‘company’?
The video’s best moment is when they help this budding entrepreneur to use the power of her best customers to become her brand advocates – ie. they say STOP talking about ‘me’ and talk about ‘we’.
Creating a system that converts the individual entrepreneur to a business that empowers custome (more…)
The retailer has opened fresh fish counters, butcher’s shop and a rotisserie in its stores at Meadow Hall, Sheffield and Bluewater, Kent in a bid to diversify its food offering.
The counters will offer a range of fresh met and fish, ready to eat shellfish and cooked meats as well as cutting and butchery services.
M&S says the fresh food offering “complements our existing offer in large food halls” and “highlights the quality and provenance of the M&S fresh food offer”.
Complementary sau (more…)
Survey of more than 1,800 professional chefs – members of the American Culinary Federation (ACF) – reveals that local sourcing of ingredients, sustainability and nutrition will be the hottest trends on restaurant menus in 2010. Locally grown produce, locally sourced meats and seafood, sustainability, mini-desserts and locally produced wine and beer top the list of nearly 215 culinary items in the “What’s Hot in 2010” survey. Rounding out the top 10 trends are nutritious kids’ meals, half-portion (more…)
Generation Y primary contributors to forecast double-digit growth in salty snacks, easy meals, meat entrees, and sweet snacks consumption
Each generation will make a distinctive mark on how and what Americans will be eating in 10 years, according to The NPD Group, a leading market research company. In its A Look into The Future of Eating report, NPD’s food industry market research finds that eating patterns over the next decade will be influenced by the behaviors that occur with aging, and th (more…)
Working as I do with some 25 different b-to-b marketers, I spend a good bit of time each day discussing lead generation with campaign managers. And not a day goes by where one of them doesn’t wonder aloud, “Why should mail still be part of our lead-generation mix?”
Their rationale goes something like this: “I get lots of mail at home. I throw out most of it. So if our company is still using mail as part of our marketing mix, we must be throwing away a lot of money. Isn’t everyone we want to r (more…)
