Archive for October, 2009

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Food producers selling by vending machine protect their future

Monday, October 12th, 2009
Food Marketing Network Review: I love the attitude this idea gives out! Nothing will stop these guys, they want control over what they sell right through to the consumer that eats the product. I call this P2C marketing, Producer to consumer marketing, this I believe will be the most fundamental change in communications on the food industry over the next 10 years. Not all producers want to sell direct, but ALL should be creating conservations directly with their consumers (not just their customers).

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Posted in Product Development | No Comments »

Food apps from Apple start to change how we buy

Wednesday, October 7th, 2009
Food Marketing Network Review: Apple's 'app' store is changing consumerism in a number of ways. Firstly, the concept of micro-payments - easy, rapid payments that can be used for a vast range of products, simply paid for by using your password. If you haven't tried it, do it just to find out (register at Apples itunes store). Will we be buying food using this in the future? Absolutely - And within months! How will this effect your food business?

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Younger consumer are in the market for penny pinching

Monday, October 5th, 2009
Rob Review: Mid and late twenties 20's consumers (know as Gen Y) are starting to feel the pinch. This article highlights some examples demonstrating an increasing awareness for brands to maintain focus on a value proposition as part of their offer. more, J.D. Power and Associates finds that value concerns are on the mind of 'early careerists'

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Posted in Branding & Marketing | No Comments »

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