Food Marketing Network review:
Nostalgia is always waiting for tomorrow to replace it!
We become nostalgic when we need comfort and security. This article highlights why this is happening.
read on…
Nostalgic and ‘retro’ foods have helped drive continued sales value growth in the UK food and beverage market even as the country entered recession, according to a new report from Leatherhead Food Research.
The global movement toward comfort eating has grown as the economic climate has (more…)
Food Marketing Network review:
At last the truth, consumers don’t really buy on price as their primary reason to purchase.
Price has always been perceived and in fact is rarely based on a genuine price comparison. Value for money really means a buyer is looking for reasons to buy beyond the motive of price alone.
read on…
While much has been made of consumers newfound thriftiness, a new study suggests that shoppers are less focused on price than most marketers think.
“Marketers (more…)
By JIMMY DOHERTY, From Jimmy’s Farm, TV personality:
How much do we know about what we’re eating? Farmer and BBC television presenter Jimmy Doherty reveals the amazing tricks behind the manufacture of everyday groceries, and argues that only by learning where our food comes from can we appreciate its importance…
It was like every child’s dream: I was in the largest ice-cream factory in the world. I felt as if I’d won one of Willy Wonka’s Golden Tickets.
As ice creams of all shapes and s (more…)
This is the first in a three part series from guest blogger, Dean Crutchfield. Dean is a New York-based brand consultant who has worked on major private brand programs for Tesco, Staples, Carter’s and, most recently, the creation of Target’s Up&Up brand.
Dean and I met through social media, and my wife and I have had the pleasure of spending time with him and his wife in New York City. So I am excited to feature his thoughts on Private Brand and branding. Enjoy.
Bland or Brand
Private Bra (more…)
Food Marketing Network Review:
Potatoes, the Casandra of the vegetable world, have had a make over by some really smart people in the USA.
It is a great example of approaching a mature category and giving it a lift.
read on…
‘Quick & Healthy’ Potato Campaign Changing Attitudes
Potato classics have gone convenient and digital. The United States Potato Board (USPB) recently launched a campaign to help remove the time barrier between busy moms and potatoes, with a new collection of Q (more…)
Food Marketing Network Review:
Ready meals are starting to see a return in consumers favour as the economy starts to recover. This is a sure sign that the worst is over for this market. Right on cue, following our predication that as the economy improves we will see a rebound in the higher end food sector that have been hard hit in the recession.
However, it is the premium meals that are feeling the largest bounce, consumers confidence is still fragile, purchasing anxiety will still prevail (more…)
Food Marketing Network Review:
BeefRetail have done a great job in this makeover, some really useful tips and guides to help meat retailers.
Read on…
After an extensive overhaul, the Beef Checkoff-funded Retail Marketing Web site — www.BeefRetail.org — has undergone a makeover to make it easier for retailers to find information.
Originally launched in 2004, the improved site, which focuses on better meeting retailer needs, features noticeable upgrades, including valuable informatio (more…)
This article was posted by Marketing Week – written by: Danielle Pinnington
Retailers and brands must go beyond the corporate approach to trust if they want to earn consumers’ trust explains Danielle Pinnington, managing director of independent shopper behaviour research agency, Shoppercentric.
In our work with clients we have been hearing increasing numbers of businesses talking about trust, and whether trust – in brands and in retailers – has been affected by events over the last 12 months (more…)
Co-operative food retail business is not only growing far quicker than the major national Supermarkets, but they are leading the battle of thinking as well.
Their honest labeling is and will become a very powerful tool in their marketing arsenal.
read on for more…
Co-operative Group outperforms supermarket rivals
The Co-operative Group has reported a 17% rise in pre-tax profits to £228.8m in the 28 weeks to 25 July, boosted by an “exceptional performance” from its food business.
(more…)
The epic conflict between private label and national brands reaches new heights
The media and industry analysts have been quick to jump on the current economic crisis bandwagon as the impetus for the recent heightened interest in private label (a.k.a. store brands) sales. They have gazed into their crystal balls to predict the success of private label and, thus, the threat to national brands. The question at hand: is private label a panacea for retailers or a flash in the pan? The fact is, ho (more…)
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