Food Marketing Network review:
Nostalgia is always waiting for tomorrow to replace it!
We become nostalgic when we need comfort and security. This article highlights why this is happening.
read on…
Nostalgic and ‘retro’ foods have helped drive continued sales value growth in the UK food and beverage market even as the country entered recession, according to a new report from Leatherhead Food Research.
Click to continue reading “Nostalgia throws out a new product life-line”
Food Marketing Network review:
At last the truth, consumers don’t really buy on price as their primary reason to purchase.
Price has always been perceived and in fact is rarely based on a genuine price comparison. Value for money really means a buyer is looking for reasons to buy beyond the motive of price alone.
read on…
While much has been made of consumers newfound thriftiness, a new study suggests that shoppers are less focused on price than most marketers think.
Click to continue reading “Not so thrifty consumers really just want it to taste great”
By JIMMY DOHERTY, From Jimmy’s Farm, TV personality:
How much do we know about what we’re eating? Farmer and BBC television presenter Jimmy Doherty reveals the amazing tricks behind the manufacture of everyday groceries, and argues that only by learning where our food comes from can we appreciate its importance…
It was like every child’s dream: I was in the largest ice-cream factory in the world. I felt as if I’d won one of Willy Wonka’s Golden Tickets.
Click to continue reading “How modern farmers fool Nature to bring products to market”
This is the first in a three part series from guest blogger, Dean Crutchfield. Dean is a New York-based brand consultant who has worked on major private brand programs for Tesco, Staples, Carter’s and, most recently, the creation of Target’s Up&Up brand.
Dean and I met through social media, and my wife and I have had the pleasure of spending time with him and his wife in New York City. So I am excited to feature his thoughts on Private Brand and branding. Enjoy.
Bland or Brand
Private Brand is center stage for growth
By Dean Crutchfield
Click to continue reading “Private Brand is center stage for growth by Dean Crutchfield”
Food Marketing Network Review:
Potatoes, the Casandra of the vegetable world, have had a make over by some really smart people in the USA.
It is a great example of approaching a mature category and giving it a lift.
read on…
‘Quick & Healthy’ Potato Campaign Changing Attitudes
Potato classics have gone convenient and digital. The United States Potato Board (USPB) recently launched a campaign to help remove the time barrier between busy moms and potatoes, with a new collection of Quick & Healthy Potato Recipes.
Click to continue reading “Couch Potatoes get a speedy make over”
Food Marketing Network Review:
Ready meals are starting to see a return in consumers favour as the economy starts to recover. This is a sure sign that the worst is over for this market. Right on cue, following our predication that as the economy improves we will see a rebound in the higher end food sector that have been hard hit in the recession.
Click to continue reading “Ready meals are bouncing back, so long as they are premium”
Food Marketing Network Review:
BeefRetail have done a great job in this makeover, some really useful tips and guides to help meat retailers.
Read on…
After an extensive overhaul, the Beef Checkoff-funded Retail Marketing Web site — www.BeefRetail.org — has undergone a makeover to make it easier for retailers to find information.
This article was posted by Marketing Week – written by: Danielle Pinnington
Retailers and brands must go beyond the corporate approach to trust if they want to earn consumers’ trust explains Danielle Pinnington, managing director of independent shopper behaviour research agency, Shoppercentric.
Click to continue reading “Trust has to be earned and maintained – it’s not just a brand issue”
Co-operative food retail business is not only growing far quicker than the major national Supermarkets, but they are leading the battle of thinking as well.
Their honest labeling is and will become a very powerful tool in their marketing arsenal.
read on for more…
Co-operative Group outperforms supermarket rivals
The Co-operative Group has reported a 17% rise in pre-tax profits to £228.8m in the 28 weeks to 25 July, boosted by an “exceptional performance” from its food business.
The Co-op
Click to continue reading “Co-operative food retail is out gunning its rivals”
The epic conflict between private label and national brands reaches new heights
Click to continue reading “Battlefield of Brand Opportunity”
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