Just when you thought Ice-cream has had every flavour possible, try this site for something completely different!

Putting the X factor into food is not for everyone, but wow this is ballsie stuff that will receive plenty of attention:

A great reminder that food is for pleasure, just a question of how much?

Enjoy:

http://www.theicecreamists.com/#/BASE%20CAMP

Rob’s review:
WAITROSE now effectively owns the Duchy Brand. What does this mean to retail market across the UK?

Is this a first for a national supermarkets to buy a food business?

The answer is NO, but the implications are complicated.

All of the nationals retailers, such as, Co-op, ASDA, MORRISONS have some sort of their own production. It maybe under a different business name, but it is still owned by the parent company.

So, what’s the big deal?

Well, fantastic as they are, WAITROSE will ultimately take 100% exclusivity over this range.