Unemployment is rising, sterling’s on the backfoot and Woolworths has gone bust. But how else is the recession changing Britain?

Buses, buses and more buses

Bendy or not, Britons are rediscovering buses. Stagecoach, the operator of Oxford Tube, Megabuses and Travelline, has seen sales jump almost 10pc in recent months. Go Ahead, which takes millions of people around London on their buses each year, has also enjoyed a jump in sales.

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1. Success is not about doing the right thing; it is doing what is required.
2. Luck plays a bigger role in the final outcome than most people are prepared to admit. (If you deny luck, you will miss the opportunity it brings.)
3. Some form of personal gain drives all of human behaviour. (WIIFM)
4. Don’t bother with it if you can’t measure it. (In business, not love.)
5. Eventually everyone realises that money does not matter.
6. It does not matter what you are good at, it matters only what the customer wants.
7. Anticipated regret is more powerful than anticipated pleasure.