5 Tips for Marketing Sustainability Long before environmental marketing was fashionable, The Hartman Group tracked consumer interest and involvement in sustainability. For more than 20 years now, we’ve provided actionable insights to manufacturers and retailers on consumer habits and preferences in the broad, and still largely undefined, sustainability landscape.
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It was a Restaurateur’s worst nightmare. In the span of a few minutes of video posted to YouTube, a 50 year old brand was brought low. Two (fired and facing felony charges) employees of a franchise location of Domino’s Pizza recorded a video of themselves doing horrendous and disgusting things to food that was potentially about to be served to an unsuspecting customer. The video went viral. The YouTube video reached one million views in less than 3 days.
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"A new project pioneered by the South East Food Group Partnership (SEFGP) aims to develop new supply chains and boost the amount of regionally-produced food purchased and consumed in the capital." - SEFGP Bidwells Agribusiness will be working with SEFGP using their specialist knowledge and expertise with food hubs, market research, supply chain management to realise SEFGP's project goals. To learn more on how Bidwells can help with similar projects please see our Agribusiness, Food Marketing pages or contact Bidwells and speak with us.
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A 75% increase in sales of local products, over the last four years, has convinced the owners of a deli-pub in north Yorkshire that there is real profit to be made from stocking speciality foods. “We held our first Farmers' Market last year and forecast a two percent increase in the number of people attending the second one this July,” said Ashley McCarthy, owner of Ye Old Sun pub. “It's a small percentage but in this climate it's also a very welcome one,” he added.
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Rethinking a Traditional Marketing Tool by Michael Fassnacht One of the most important paradigms governing today's marketing world is the constant drive to better segment a brand's customer and prospect base. Conventional wisdom says that the better we segment consumers, the better we can market to them. Consumer segmentation is viewed as a "best-in-class" practice across the marketing world. But are we on the right track?
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Ten Ways to Innovate in Center Store Posted on March 30, 2009. Filed under: Uncategorized | Tags: Center Store, Consumer Insights, CPG, Design, Grocery, Innovation, Market Research, Merchandising, Retail |
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Published by: In-Store News – Wed 01 Apr 2009 Channels:| Marks and Spencer | Sainsbury's | Tesco | Waitrose Sainsburys: There is currently an onslaught of foodie deals around designed to cheer up the recession-fatigued nation and get us to part with our cash. Restaurants and supermarkets are competing against each other like never before, but who is doing a better job? Traditionally, in times of recession and penny pinching, we cut back on splashing out on going to restaurants preferring to treat ourselves at home to make up for it.
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Brand remains more persuasive than price for food and beverages European consumers are universally drawn to brands when purchasing alcoholic beverages but the brand vs price battle is a lot closer when it comes to food and non-alcoholic beverages, according to a nine-country European survey on consumer brand and price awareness carried out by the GfK Association.
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GourmetCity among top 10 global retailers to watch HyperCity Retail’s premium food retail format GourmetCity has made it to British grocery retail research specialist IGD International’s prestigious ‘Ten to Watch 2009’ list. This is the 5th year of this series with 40 retailers previously featured, and is the first entry for an Indian retailer.
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