5 Tips for Marketing Sustainability

Long before environmental marketing was fashionable, The Hartman Group tracked consumer interest and involvement in sustainability. For more than 20 years now, we’ve provided actionable insights to manufacturers and retailers on consumer habits and preferences in the broad, and still largely undefined, sustainability landscape.

It was a Restaurateur’s worst nightmare. In the span of a few minutes of video posted to YouTube, a 50 year old brand was brought low. Two (fired and facing felony charges) employees of a franchise location of Domino’s Pizza recorded a video of themselves doing horrendous and disgusting things to food that was potentially about to be served to an unsuspecting customer. The video went viral. The YouTube video reached one million views in less than 3 days.

“A new project pioneered by the South East Food Group Partnership (SEFGP) aims to develop new supply chains and boost the amount of regionally-produced food purchased and consumed in the capital.” – SEFGP

Bidwells Agribusiness will be working with SEFGP using their specialist knowledge and expertise with food hubs, market research, supply chain management to realise SEFGP’s project goals. To learn more on how Bidwells can help with similar projects please see our Agribusiness, Food Marketing pages or contact Bidwells and speak with us.

Rethinking a Traditional Marketing Tool

by Michael Fassnacht

One of the most important paradigms governing today’s marketing world is the constant drive to better segment a brand’s customer and prospect base. Conventional wisdom says that the better we segment consumers, the better we can market to them. Consumer segmentation is viewed as a “best-in-class” practice across the marketing world.

But are we on the right track?

Brand remains more persuasive than price for food and beverages

European consumers are universally drawn to brands when purchasing alcoholic beverages but the brand vs price battle is a lot closer when it comes to food and non-alcoholic beverages, according to a nine-country European survey on consumer brand and price awareness carried out by the GfK Association.