Google’s fledgling display-ad network is hoping a pair of new targeting options will bolster its value to advertisers and publishers.

The company today announced it will launch a beta test of “interest-based targeting,” which lets advertisers target web users based on where they’ve been surfing across the internet. If a user is reading sports articles on NYTimes.com and also visiting CBSSports.com, for example, it could get lumped into a sports audience bucket, which advertisers can target.

Facebook’s Changes Give Brands More Freedom
But Can Marketers Respect Social-Network Etiquette?

Posted by Ian Schafer on 03.04.09 @ 04:51 PM

Ian Schafer Ian Schafer
Today, Facebook announced the redesign of their Facebook Pages, as well as several other product updates. These ones you should know about are:

* Existing Facebook “Pages” will start to look/act/feel more like typical Facebook “Profiles.”

* Brands pages will move from segregated areas of Facebook to within users’ social graphs.