Google's fledgling display-ad network is hoping a pair of new targeting options will bolster its value to advertisers and publishers. The company today announced it will launch a beta test of "interest-based targeting," which lets advertisers target web users based on where they've been surfing across the internet. If a user is reading sports articles on NYTimes.com and also visiting CBSSports.com, for example, it could get lumped into a sports audience bucket, which advertisers can target.
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