March 2009 «Food Marketing Network

Archive for March, 2009

Tesco’s sales boom for Local range

Saturday, March 28th, 2009

Tesco push local goods nationwide Tesco has reported a sharp 30% sales increase in locally sourced in this calendar year to date. As a result of the firm’s initiative to ramp up local produce, goods like East Anglian rapeseed oil, Cornish brie, Hampshire Watercress and Northumbrian black-faced lamb are now stocked. According to the Tesco local produce website (www.tesco.com/regional sourcing) , many of the best goods in the world are produced in the UK, and regional pride is taken in the opportunity to celebrate the local, and the parochial, in the food industry.

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Great letter in Times giving the Banks a run for their money!

Friday, March 27th, 2009

The Times - Letter of the Year. A SENIOR MOMENT - An elderly lady actually wrote this letter to her bank... The bank manager thought it amusing enough to have it published in The Times and this newspaper thanks him most sincerely. Dear Sir,

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International street food finally gets a place at the table

Wednesday, March 25th, 2009

International street food finally gets a place at the table. There is a growing international trend to get back to real food. Street food sits well with this move, less is more. Back to basics in presentation and content, food is coming back to earth. By Tina Dirmann, Special for USA TODAY Chef Richard Sandoval remembers walking through the outdoor markets of Mexico City as a child, begging his parents for change to buy warm sopes cooking over fire pits.

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50 ways the recession is changing our lives, clues for the future

Wednesday, March 25th, 2009

50 ways the recession is changing our lives identifies key issues facing consumers in a tight economic environment. There is a lot of content here, but there are some real gems that can help guide you for future buying behaviour.

Baking is back and mushy peas are all the rage, but the credit crunch could spell the end of bath-time

By Jessica Fellowes:
Last week, the British economy received some good news:
sales of shower gel, margarine, chicken stock, all-in-one cleaning products and cu (more…)

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Local Food distribution key to main stream market share

Wednesday, March 25th, 2009

Local Into Retail: Reinventing the Farmer

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Principles of Change

Monday, March 23rd, 2009

Principles of Change: The First of Nine Lost a Job? Starting a Business? Here's How to Cope by Ariane de Bonvoisin After interviewing people going through all types of change -- whether it be losing a job, divorce, a cancer diagnosis, becoming a new parent or starting a business -- I noticed that there were some very similar patterns, behaviors and attitudes among people who are good at change. Since change is the word of the year for all of us, it's my hope that this research will help you with whatever change you may be navigating.

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Invest in marketing during recession while your competitors sit scared, says Martin Lindstrom

Friday, March 20th, 2009

Here are his top 10 tips: 1. Don't cut your prices - research shows that by discounting your brand during a recession it will take you 7 years to recover to your original price level. 2. Focus on your brand strengths (real not imagined!), and emphasise heritage and classic / traditional values - while the crisis is on people tend to hark back to the memories of the good old days. 3. Do exploit the fact that your competitors may have shrunk their advertising spending - you can rapidly win back mind share as well if

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‘Buy Local’ message continues to gain in interest

Friday, March 20th, 2009

“Buy Local” Message Has Global Appeal, Needs More Local Support CHICAGO--(BUSINESS WIRE)--The concept of purchasing goods and services from the vendor around the block has a quaint, nostalgic appeal, but new research from Mintel shows that “buying local” still has many fans to earn in America. According to Mintel’s exclusive consumer survey on local shopping, just one in six adults (17%) buy local products and services as often as possible. These “True Locals” are willing to pay a higher price and they’ll even buy local if competitive products are better.

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12 to 29 yr olds now are feeling effects of downturn

Thursday, March 12th, 2009

The economic crisis has claimed plenty of victims, but the most recent is especially bad for quick-serves. Millennials, young people ages 12 to 29 and the heartbeat of the quick-service consumer base, are beginning to feel the pinch and cut back their spending. A recent survey by youth-research firm TRU found two-thirds of Millennials are "somewhat" or "very concerned" about their personal finances.

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Gen Y want relationships, not dictatorships

Thursday, March 12th, 2009

Unlocking gen y consumers - watch this video clip: http://adage.com/brightcove/lineup.php?lineup=1266084202&title=14770804001

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