NEW YORK (AdAge.com) — PepsiCo’s Tropicana brand is junking the new orange-juice package design it just launched only weeks ago. The beverage marketer is switching back to its old design, whose centerpiece is an orange skewered by a drinking straw. In this video recorded at a press conference five weeks ago, Arnell Group CEO Peter Arnell vigorously defends his agency’s carton design that has now been withdrawn from the market.
http://adage.com/video/article?article_id=134889 (more…)
Archive for February, 2009
Video link: Packaging failure for Tropicana, Peter Arnell expalins
Friday, February 27th, 200912 point plan to help food businesses survive a recession…
Tuesday, February 24th, 2009Are your customers shopping less often and spending less? Are your costs going up?
Is it getting tougher to secure funds for your business?
There is no shortage of warnings about 2009 being a difficult year, and we are seeing a lot of
change in the market place with the reported growth of food discounters at the expense of
some big names in retailing. However, people still have to eat, there remains great interest in
high quality local food with good provenance, and for smaller firms t (more…)
SPECIALITY SPANISH SEAWEED HITS UK SHORES FOLLOWING CELEBRITY CHEF SEAL OF APPROVAL
Monday, February 23rd, 2009Flavours of Spain, the UK’s leading supplier of artisan produce from Galicia in Northern Spain, has extended its range of unique seaweed products by 30% to meet customer demand.
The delicious Seaweed Pasta with Wakame, Seaweed Pasta with Nori and Sea Urchin Caviar with Wakame join the established range of more than 15 seaweed varieties, already firm favourites with chefs that include El Bulli’s Ferran Adria and The Fat Duck’s Heston Blumenthal.
Hand harvested from the clean waters around (more…)
THE REAL GREEK HELPS CHARITY PILE ON THE POUNDS
Monday, February 23rd, 2009February 2009. London diners can now order a conceptual dessert, the cost of which goes straight to charity.
The “guilt-free pudding” has been introduced by top restaurant group The Real Greek. Customers order the £1.95 dessert from the menu knowing that, instead of receiving an actual dessert, they will be making a donation to the company’s new charity partner Action Against Hunger.
Liz Williams, Managing Director said: “The Real Greek team wanted to give something back, as well as provid (more…)
10 tips for improving your web site brand
Monday, February 23rd, 200910 tips that I think should be taken into consideration by every website (including blogs), that will help increase the awareness and branding of that website:
1. Your brand (name) should be easy to remember, pronounced over the phone and should be the same as your domain name. You may be asking why I use Webli.st when my brand name is Weblist, that is because I have been wanting to use a hacked domain ever since I was a little kid and I am just making that happen.
2. Your slogan shoul (more…)
London restaurant lets customers set their own prices
Monday, February 23rd, 2009Talk about putting your money where your mouth is!
This high risk strategy is a ‘ballsy’ idea that may have caused a drop in average spend, but their PR has been worth £1,000’s.
A London restaurant has rid itself of bills for an entire month and is asking customers to just pay what they believe the food and service is worth.Peter Ilic, owner of the Little Bay restaurant group, will not present a single food bill to diners at his Farringdon Road restaurant in Central London during February. “It (more…)
Key insights into the mind of the grocery shopper
Monday, February 23rd, 2009 * Daniel Palmer
The American Grocery Shopper Study has revealed intriguing insights about the psyche of the grocery customer.
The study, which surveyed more than 50,000 US shoppers, revealed key findings in the areas of current and future spending habits, brand preferences, attitudes toward organics and environmental accountability, and a profile of today’s “early adopter” shopper.
Consumer Spending and Confidence
Some of the top lifestyle changes consumers are making to cope with the (more…)
Fresh & (not so) Easy – Tesco’s sharp learning curve in USA
Monday, February 23rd, 2009Summary:
Not trying to be wise after the event, but previous correspondence on this site (just enter ‘Fresh and easy’ into the ’search this site’ box on the right hand side) highlighted the Fresh & Easy’s challenges.
Firstly, that North American consumers are very aware of price, ruthlessly buying the best deals. Tesco’s seemed to pitched their ‘price image’ incorrectly.
Secondly, they also demand theatre – something that Tecos’s has much to learn about.
Comment: Rob Ward
‘The head of Tes (more…)
Product Development packaging for the future environment
Wednesday, February 18th, 2009Packaging’s Long Green Tail
A packaging executive at Procter & Gamble was recently quoted in Packaging World as saying,
“At times it does feel like packaging is becoming ‘the villain,’ when in reality it is a small player in the overall environmental footprint of the product. However, viewed through the lens of our consumers, packaging is the first thing and also the last thing that they experience with our brands. Therefore if it is important to our consumers, then it is important to us.” (more…)
loyalty pays when customers test business credentials
Wednesday, February 18th, 2009Cup of competition: small cafes holding their own
By RAMIT PLUSHNICK-MASTI
CRANBERRY, Pa. (AP) — Steam releases in a long psssssssssss. Coffee drips and glasses clink. Coffee lovers in the hotel lobby closely watch baristas prepare their crafts: espressos and cappuccinos that can win them the title of best coffee maker on the East Coast.
While business owners large and small lay off workers, cut costs and freeze expansions in a bid to survive the worst recession in decades, many small (more…)
