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Archive for January, 2009
Motivational speaker discussing market opportunity in your personal brand equity
Saturday, January 31st, 2009Factory Farmed Chicken in Decline – Consumers Asked to Vote for the Worst Label
Monday, January 26th, 2009Higher welfare chicken sales continue to soar, despite the credit crunch and misleading supermarket labels, according to data commissioned by Compassion in World Farming. Now, in an effort to galvanise consumers further, the public is being asked to vote on the most misleading chicken label in UK supermarkets. Together with Hugh Fearnley-Whittingstall and the Chicken Out! campaign Compassion in World Farming hopes clear labelling will push this increase in higher welfare chicken sales even further.
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Flavours to watch in food and beverage for the year ahead
Monday, January 26th, 2009Bell Flavors & Fragrances, an American-based maker of flavours and fragrances, has created their list of the top 10 flavours for 2009 in three categories: sweet (confectionery, bakery, dairy); savoury (meat, condiments, dressings, sauces, soups, seasoning); and beverage (non-alcoholic, alcoholic). So-called superfruits, such as Acai, are prominent as are a range of new, exotic flavours from around the world. spices
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Consumers Will Spend Again, But When?
Tuesday, January 20th, 2009Consumers Will Spend Again, But When? Jan 13, 2009 A new study by TNS Retail Forward suggests that December sales were better than expected -- and consumers may be ready to buy sooner rather than later. According to the consulting and research firm, December same-store sales declined 1.5 percent, a marked improvement over November's 2.5 percent drop, reports Retailwire.com. These numbers are based on a survey of about 40 major retailers, who released December figures last week.
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Combining desire with virtue – key branding trend for 2009
Monday, January 19th, 2009Combining desire with virtue - key branding trend for 2009 By: Mathew Weiss Type the word ‘environment' into Google and you get 376 million results. Going green is hot right now, and there are plenty of Hollywood celebrities who will testify to this. Where celebrities go, the adoring public usually follow and brand owners are waking up to the fact that being green is not only fashionable, but can be a powerful brand differentiator, too, when product attributes are quickly copied by competitors.
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Products made smaller keep customers buying
Friday, January 9th, 2009This is a simple example of trying not to fight a trend, but to embrace it. Summary: Consumers still want what they can't afford, so the simplest thing to do is find a different way to sell it to them. This example is about restaurants, but don't think this a just about restaurants. Consider how any food business can break the predicable approach to how they sell existing products and re-align themselves with changes in buying behaviour.
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Recession May Move Mobile Away From Branding
Wednesday, January 7th, 2009Recession May Move Mobile Away From Branding Click-Through Rates, Calls to Action Important Amid Woeful Economy NEW YORK (AdAge.com) -- In mobile's brief lifetime, marketers have experimented with the medium both as a brand-building and a direct-response channel, with no major proof points having emerged on either side. Mobile's ability to draw an instant response and identify highly qualified and engaged prospects through capabilities like click-to-call and click-to-SMS makes the medium ideal for driving action.
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Wal-Mart tries to woo Illinois farmers
Tuesday, January 6th, 2009Wal-Mart tries to woo Illinois farmers By: Kate MacArthur Jan. 03, 2009 Long known for its uneasy relationship with rural America, Wal-Mart Stores Inc. is trying to court small Illinois farmers. The giant retailer wants to sell more local produce in its Illinois superstores to satisfy increasing customer demand. After reaching out to farmers on its own with mixed results, the Arkansas company is turning to the University of Illinois' MarketMaker, an online matchmaker for farmers and retailers. Some farmers have signed on, but the company is struggling to find enough supply.
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