Frequent Price Promotions Threaten Quality Brands, INFORMS Study Shows
Surprising Lessons from Ketchup Makers
Frequent price cuts can have a major adverse effects on brand equity, even for well respected brands, according to a study published in a journal of the Institute for Operations Research and the Management Sciences (INFORMS®).
Click to continue reading “Constant price cutting price leads to crash course in Brand hell”
Mintel Menu Insights Forecasts Restaurant Trends for 2009
Economic downturn expected to increase the popularity of comfort food, classy cocktails, fresh ingredients and authentic Mediterranean
Mintel Menu Insights, which tracks US restaurant menus, expects five trends to influence foodservice in 2009. Restaurants will re-invent comfort food, mix up their cocktails, focus on fresh ingredients, take Mediterranean food to the next level, and tell stories.
Click to continue reading “Restaurant trends for 2009 – Mintel report”
Co-branding creates a powerful combination and a lesson to food industry businesses that mega brands can cooperate with regional brands.
Guinness hungry for expansion as it teams up with sausage makers
Pork Sausage and Mash with Curly Kale
Guinness will be teaming up with Debbie & Andrew’s to produce a range of sausages, pies and burgers for supermarkets
Sarah Butler
It has been described as a “meal in a glass”, but now Guinness has signed its first important licensing deal as part of a project to build a £15 million branded food business in the next three to five years.
Click to continue reading “Co-branding creates powerful comination”
Mintel Menu Insights Forecasts Restaurant Trends for 2009
Economic downturn expected to increase the popularity of comfort food, classy cocktails, fresh ingredients and authentic Mediterranean
Mintel Menu Insights, which tracks US restaurant menus, expects five trends to influence foodservice in 2009. Restaurants will re-invent comfort food, mix up their cocktails, focus on fresh ingredients, take Mediterranean food to the next level, and tell stories.
Click to continue reading “Restaurant Trends for 2009 – Mintel report:”
Caution: Making Children Play
Sometimes common sense is all wrong.
Article summary:
Trying to control one of the most powerful retail assets, children, is NOT a good idea. Creating a retail place where children feel engaged as they travel through the store, is fundamental to winning their hearts. This article challenges the perception of ‘parking’ children in a retail store and encourage a wider thinking as to how you can maximise the potential of their spending power.
Read on…
Click to continue reading “Caution: Making Children play in store”
China’s economy show signs of recovery:
By Frederik Balfour
Summary:
It’s been really horrible, but there seems to a few key indicators that suggest the worst could be over, writes Frederik Balfour. This report highlights subtle but significant changes that are possible signs that the worst is over.
Read on…
Click to continue reading “China’s economy show signs of recovery”
How to Market to Women During the Economic Upheaval
Quick Changes to Strategies Are Needed as Moms Shift Priorities for Themselves and Families
by Marti Barletta
Women faced with new economic realities are rapidly shifting their priorities and shopping behaviors. Here are six changes in where they stand on consumption.
1. Price overshadows value.
Riverhead organic farm thrives in winter season
BY ELLEN YAN | ellen.yan@newsday.com
It’s not the usual winter’s tale for a farmer.
Though growing season has ended in most fields, the organic Garden of Eve in Riverhead has just begun a new season – with the less “sexy” vegetables because the more popular ones, such as tomatoes and corn, are gone.
Click to continue reading “Community supported farming next stage for foodies?”
Convenience helps drive breakfast market
Breakfast food manufacturers that offer the convenience factor as well as health and wellness could see the most growth in a market that is increasingly competitive, according to a new report.
Makers and marketers of breakfast foods are innovating with better-for-you options and convenient solutions that offer ease of use and portability, Mintel said in the report called “Breakfast Foods: The Market – US – November 2008”.
Click to continue reading “Convenience helps drive breakfast market”
Branding boom online
By Natalie Apostolou
The validity of online advertising as a tool for brand effectiveness has been bolstered by research from Nielsen Online and IAB Australia. The research which involved an extensive study of the online medium’s brand building potential, was conducted by Nielsen Online and centered around Kellogg’s brand Sultana Bran, media agency Mindshare, ad serving from Microsoft Advertising in addition to five online publishers; Fairfax Digital, News Digital Media, ninemsn, MediaSmart and Yahoo!7.
Click to continue reading “Branding booming for online advertising”
To find out more about VIP Membership, or to compare against the other memberships click here
