Starbucks Gold

Creating a up-grade option for your product range really increases your brand equity. Get it right, and it can build desire and develop the perception of aspiration for what you sell.
Desire is the antidote to value.
Comment: Rob Ward

More information below:

The Millennial Generation

They make their own fun. They play by their own rules. They get what they want, when they want it. And they are reshaping our cultural landscape.

SLIDE SHOW: Meet the Millennials >>

Go here:

http://www.hartman-group.com/millennials

Organic is alive and well, according to Hartman Group, but starting to show signs of weakness. As dangers such as antibiotics, hormones and pesticides lurk in the shadows of America’s grocery stores, consumers are going beyond organic and turning to a broad range of criteria when making food purchases. These developments have industry parties wondering what these changes will mean for a tried and true moniker of health and quality. What’s next? Will organic continue to help consumers fight myriad evils?

Go here to read their report:

http://www.hartman-group.com/hartbeat-tribune

Small Brands Teach Big Lessons

-By Brian Morrissey, Adweek

Big company efforts in social media have mostly failed to this point. Facebook’s application platform has become a graveyard of failed attempts to harness the platform, while other brands have suffered embarrassments at their ham-handed attempts to influence the blog world.