‘Generals can be appointed in peace-time, but are made during war.’
Green Fields, a UK food retail business, needs to go to war.
This business has been open for 18 years and is owned Rob Ward founder of www.on-ward.co.uk
‘I have always felt that I have an instinct for what my customers want,’ explains Rob, ‘after processing our customers database through ‘Foot Path’, a new product from Bidwells Food Marketing, I have discovered the harsh reality about what type of customers are shopping at our store.’
Click to continue reading “Unlocking consumer DNA to beat down-turn”












