Archive for October, 2008

Unlocking consumer DNA to beat down-turn

Friday, October 24th, 2008

‘Generals can be appointed in peace-time, but are made during war.’

Green Fields, a UK food retail business, needs to go to war.

This business has been open for 18 years and is owned Rob Ward founder of www.on-ward.co.uk

‘I have always felt that I have an instinct for what my customers want,’ explains Rob, ‘after processing our customers database through ‘Foot Path’, a new product from Bidwells Food Marketing, I have discovered the harsh reality about what type of customers are shopping at our store.’

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Mayonnaise Label May Have Sight, Sound, Video

Friday, October 24th, 2008

Soon, Your Mayonnaise Label May Have Sight, Sound, Video
Electric Ink Could Be Low-Cost, Energy-Efficient Option for Advertising

By Jack Neff

Published: October 20, 2008
BATAVIA, Ohio (AdAge.com) — In-store displays and product packaging are getting a whole lot flashier — literally, with lights and streaming video.

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How to Build Brands in Digital Age

Friday, October 24th, 2008

How to Build Brands in Digital Age
Book Excerpt: As Marketers Deal With Fragmentation, the Idea Should Drive the Media, Not the Other Way Around

By Allen Adamson

Published: October 20, 2008
Allen Adamson

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Is it really the era of sustainability?

Friday, October 24th, 2008

Is it the Era of Sustainability?

By composting, buying local and conserving energy, the foodservice industry is moving toward a greener future.
By Kate Leahy, Senior Associate Editor — Restaurants and Institutions, 10/15/2008

A few years ago, before Vanity Fair came out with its Green Issue and George Clooney started driving a Smart Car, the realm of sustainable businesses was limited to pockets of green enthusiasts sprinkled across the country.

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Rising Cost of Food Rates High on List of Consumer Concerns

Friday, October 24th, 2008

ONTACT: Jim Fallon
Consumer Survey: Rising Cost of Food Rates High on List
of Consumer Concerns

INDIANAPOLIS (Oct. 9, 2008) – When Darla Leatherman shops for groceries these days,
she sometimes stops and asks herself, “How did the bill get so high?” She’s not alone. New
research shows the rising cost of food is among the three greatest consumer concerns in the
United States today.
The Center for Food Integrity surveyed more than 2,000 consumers and asked them to
rate their level of concern on a variety of issues. Respondents indicated they were “very

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Packaging: nutrional labelling becoming more important

Friday, October 24th, 2008

Two-thirds of Consumers Reading Labels More Often
Aug 5, 2008

A survey released by The Nielsen Company found that 65 percent of American consumers say they notice information on food packaging more often compared to only two years ago, Brandweek reports.

Sixty-seven percent of U.S. consumers claim to mostly understand what they are reading compared to 44 percent globally. That leaves a third of the U.S. and more than half the world wondering exactly what Sodium Benzoate and other ingredients and metrics actually mean.

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How Small Stores Can Lure More Shoppers

Friday, October 24th, 2008

How Small Stores Can Lure More Shoppers
With economists predicting one of the weakest Decembers since 1991, merchants must put their best foot forward for top customers

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Fresh & Easy still expanding…

Friday, October 24th, 2008

‘They might be expanding, but are they making money?’ Asks Rob Ward from on-ward.co.uk, ‘to develop a premium neighbourhood store, you have got to have these basic elements:
* High energy – a place that feels like ‘things’ are happening.
* In-store production – actual manufacturing ‘of food to go’.
* Personality – a store that oozes character through signage and merchandising.
Do the Fresh & Easy stores have these key points? One thing is for sure, don’t underestimate TESCO’S – they’re ability to adapt is legendary. However, this one my be a step too far…

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Picks and Shovels make money in the ‘Gold-rush’

Monday, October 13th, 2008

Smooth operators get taste for healthy profits

The boom in Juicing and Smoothie bars are still growing in demand and are not going to slow-down despite the economic down turn.
Three key trends that are going to continue to propel this market forward:
* Healthy eating
* Convenience
* Indulgence

As growth market accelerates, the real winners are often the providers of the services that make the money, not the ‘Gold-diggers’.
‘Picks and Shovel’ suppliers make money when a market grows from the ‘early adopter’ phase to the ‘early majority’.

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Food Court moves up market

Monday, October 13th, 2008

Food Court, often thought as tacky fry food hell holes, are moving on.

Westfield, Australian shopping mall developers, are about to open Europe’s biggest inner-city mall in a little more than a fortnight in West London a new format of food court.

Eating seems to increasingly be an integral part of thew offer for quality food retailers.
Moving towards a food experience and away from transaction.

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