Archive for October, 2008

Video: Loyal empolyees V’s Loyal customers?

Monday, October 27th, 2008

Seth Godin and Tom Peters cast their thoughts in a video clip… see what you think?

http://www.openforum.com/management/video_loyalemployees.html

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Video: Seth Godin – ‘Why do you want to grow’?

Monday, October 27th, 2008

‘You can’t get nine women to have a baby in one month!’
Scaling up small businesses needs special attention – if you can, give this short, but powerful video click your attention:

http://www.openforum.com/leadership/video_whygrow.html

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Marketing tips for restaurateurs

Monday, October 27th, 2008

Marketing tips for restaurateurs

By:Dick Williams
American Express OPEN Culinary Advisor

As American Express OPENSM culinary advisor, Richard Williams provides guidance and expertise to American Express OPEN, the small business division of American Express, to help create a robust set of online resources specifically for small business owners in the culinary industry.

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Secret formula for generating crazy amounts of PR

Monday, October 27th, 2008

Secret formula for generating crazy amounts of PR

By:Tom Szaky

So what’s the trick? Well here are five simple tips:

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Magic Coffee – brewed genius strength …

Monday, October 27th, 2008

Magic Coffee Cup Lures Shoppers to Mall
In Sri Lanka, a Clever Tie-In With Harry Potter

Published: October, 2008: Harry Potter Coffee Cup

This is genius! Magically simple marketing idea that got it to 40th in the TUBE CHARTS. Publicity that multinational marketeers can only dream of.

The point of posting this article has to be, if someone Sri Lanka can come up with an innovative way to sell a product that is identical all over the world, what could you do with something that has a point of difference?

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Lessons from the Great Depression…

Monday, October 27th, 2008

Remembering Bread Lines

What does it take to survive severe economic turbulence? With the federal government working to unveil a slew of economic proposals to stave off a recession and return liquidity to the credit markets—and confidence to investors and consumers, many small businesses are looking for answers that will help keep them solvent.

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Will Christmas happen for the food industry this year?

Monday, October 27th, 2008

It’s carnage out there in the food industry at the moment – or is it?
We are seeing dramatic changes across the world in buying behaviour from our consumers.

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‘Secret Suppers’ suit internet socialites…

Monday, October 27th, 2008

‘Secret Suppers’:

Ever wondered what the next generation consumers want when it comes to dinning out?
The internet generation (people that have grown up with the internet as part of their life) have dramatically different attitudes to how they socialise and therefore their eating preferences, read on and discover what this market are up to:

I look forward to hearing your thoughts and possible implications on food service in the future…
(posted Rob Ward – just click the comment link at the bottom of the article)

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Premium food experience pays dividends for farmers

Monday, October 27th, 2008

Farm-to-table meals let you dine right at the source

A table for more than 100 diners winds through the trees at an Outstanding in the Field dinner.
By Kelly DiNardo
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Meadow Lark Farm Dinners, Boulder County, Colo.; www.farmdinners.com
Plate & Pitchfork, Oregon; www.plateandpitchfork.com

Vermillion, Alexandria, Va.; 703-684-9669, www.vermilionrestaurant.com

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18 to 34 yrs love having food adventures more than another market sector…

Monday, October 27th, 2008

Specialty Foods Most Popular With Younger Generation

Oct, 2008

The most likely group to purchase specialty foods are 18- to 34-year-olds, representing a generation of shoppers raised on such products, according to “Today’s Specialty Food Consumer,” a report presented in a webcast Tuesday by NASFT, Mintel and the Food Institute, Progressive Grocer reports.

That age demographic makes up a whopping 69 percent of specialty food consumers, who in turn account for 56 percent of all consumers, NASFT and Mintel found in research

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