Seth Godin and Tom Peters cast their thoughts in a video clip… see what you think?
http://www.openforum.com/management/video_loyalemployees.html
(more…)
Archive for October, 2008
Video: Loyal empolyees V’s Loyal customers?
Monday, October 27th, 2008Video: Seth Godin – ‘Why do you want to grow’?
Monday, October 27th, 2008‘You can’t get nine women to have a baby in one month!’
Scaling up small businesses needs special attention – if you can, give this short, but powerful video click your attention:
http://www.openforum.com/leadership/video_whygrow.html
(more…)
Marketing tips for restaurateurs
Monday, October 27th, 2008Marketing tips for restaurateurs
By:Dick Williams
American Express OPEN Culinary Advisor
As American Express OPENSM culinary advisor, Richard Williams provides guidance and expertise to American Express OPEN, the small business division of American Express, to help create a robust set of online resources specifically for small business owners in the culinary industry.
When restaurant operators are faced with a downturn in the business cycle, they can throw up their hands and complain a (more…)
Secret formula for generating crazy amounts of PR
Monday, October 27th, 2008Secret formula for generating crazy amounts of PR
By:Tom Szaky
So what’s the trick? Well here are five simple tips:
1. DO NOT HIRE A PR FIRM: This is the golden rule in my opinion for one simple reason: PR firms are mostly in the business of getting a monthly retainer and less in the business of getting you press. If they were really in the business of getting you press, they would charge per article produced with say a formula that was something like: “amount of space/time given to you (more…)
Magic Coffee – brewed genius strength …
Monday, October 27th, 2008Magic Coffee Cup Lures Shoppers to Mall
In Sri Lanka, a Clever Tie-In With Harry Potter
Published: October, 2008: Harry Potter Coffee Cup
This is genius! Magically simple marketing idea that got it to 40th in the TUBE CHARTS. Publicity that multinational marketeers can only dream of.
The point of posting this article has to be, if someone Sri Lanka can come up with an innovative way to sell a product that is identical all over the world, what could you do with something that has a poin (more…)
Lessons from the Great Depression…
Monday, October 27th, 2008Remembering Bread Lines
What does it take to survive severe economic turbulence? With the federal government working to unveil a slew of economic proposals to stave off a recession and return liquidity to the credit markets—and confidence to investors and consumers, many small businesses are looking for answers that will help keep them solvent.
Some say the current fear and alarm eerily echoes the chaos and financial disaster that erupted some 80 years ago during the Great Depression. News (more…)
Will Christmas happen for the food industry this year?
Monday, October 27th, 2008It’s carnage out there in the food industry at the moment – or is it?
We are seeing dramatic changes across the world in buying behaviour from our consumers.
All of the food industry is been effected in some way. For a few, these are good times – for many there are huge challenges to address to service what is clearly developing into seismic shifts in who and what people buy.
Some food industries will cease to exist, some will thrive and grow stronger.
Have your say – ‘Will (more…)
‘Secret Suppers’ suit internet socialites…
Monday, October 27th, 2008‘Secret Suppers’:
Ever wondered what the next generation consumers want when it comes to dinning out?
The internet generation (people that have grown up with the internet as part of their life) have dramatically different attitudes to how they socialise and therefore their eating preferences, read on and discover what this market are up to:
I look forward to hearing your thoughts and possible implications on food service in the future…
(posted Rob Ward – just click the comment link at (more…)
Premium food experience pays dividends for farmers
Monday, October 27th, 2008Farm-to-table meals let you dine right at the source
A table for more than 100 diners winds through the trees at an Outstanding in the Field dinner.
By Kelly DiNardo
[img_assist|nid=90|title=A table for more than 100 diners winds through the trees at an Outstanding in the Field dinner|link=url|url=http://www.outstandinginthefield.com|align=left|width=100|height=75]
Meadow Lark Farm Dinners, Boulder County, Colo.; www.farmdinners.com
Plate & Pitchfork, Oregon; www.plateandpitchfork.c (more…)
18 to 34 yrs love having food adventures more than another market sector…
Monday, October 27th, 2008Specialty Foods Most Popular With Younger Generation
Oct, 2008
The most likely group to purchase specialty foods are 18- to 34-year-olds, representing a generation of shoppers raised on such products, according to “Today’s Specialty Food Consumer,” a report presented in a webcast Tuesday by NASFT, Mintel and the Food Institute, Progressive Grocer reports.
That age demographic makes up a whopping 69 percent of specialty food consumers, who in turn account for 56 percent of all consumers, (more…)
