Archive for September, 2008

Why Some Brands Get Away With Price Rises?

Friday, September 5th, 2008

Why Some Brands Get Away With Price Increases
July 31, 2008
-By Elaine Wong

If the test of a good brand is the ability to raise prices without losing volume, some winners and losers are starting to emerge.

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Retail in Middle East

Friday, September 5th, 2008

The Avenues continues to take the lead in mall innovation
More than a year since its inception, The Avenues, a development of Mabanee Co, has surpassed its footfall and sales targets and is all set to attract summer visitors this year with more shopping bargains, cultural weeks and art displays.

A definitive destination for an exclusive shopping experience, the Avenues has the highest footfall among other malls in Kuwait.

It offers customers a wide range of internationally acclaimed brands and facilities under one roof.

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Guide to Branding

Friday, September 5th, 2008

A Practical Guide to Branding
Define your brand identity—your product’s “personality”—before you spend a dime on advertising or marketing

by Karen E. Klein

SPECIAL REPORT

Branding
A Practical Guide to Branding
Make Your Web Site Work for You
Ciao Bella—in Your Grocer’s Dairy Case
Slide Show: Small Companies, Big Brands
Video: How Small Companies Build Big Brands
STORY TOOLS

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Extraordinary or Cheap?

Friday, September 5th, 2008

Subject:
Future of food retailing?
Title:
Extraordinary or cheap?
by Rob Ward

Food retailers beware…
After nearly a decade of growth the good times are now been challenged.
Firstly, the title ‘Extraordinary or Cheap’, is deliberately provocative. I believe food retailing will split into two clear camps of retailers that are perceived as extraordinary by their customers and those that are offering a low cost proposition.

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