Archive for September, 2008

14 to 28 year old marketing opportunity

Tuesday, September 30th, 2008

Retailers that misunderstand 14 to 28 year old consumers – you are missing a big opportunity, find out how:

Gen Y, a loose term for younger shoppers ranging in age from about 14 through 28, is a demographic that most retailers are unprepared for. That’s partially because this is the first segment that has never not known of the Internet and also because most retail executives have such a radically different worldview.

In addition, many Gen Y shoppers have never known—or believed they had—a (more…)

Why some smaller, local stores winning during the Credit Crunch

Tuesday, September 30th, 2008

Why some smaller, local stores winning during the Credit Crunch:

The Woodbury-based grocer has found its customers are coming in more often and choosing fresh produce and prepared foods from its delis, defying a national trend line that shows shoppers’ cost-consciousness extending to gas spent on making more numerous trips.

By Gita Sitaramiah
gsitaramiah@pioneerpress.com
Heather Conley is a stay-at-home mom of three who stops at the Kowalski’s grocery store in Woodbury several times a (more…)

‘Shoppers trading down’ Mintel report

Tuesday, September 30th, 2008

Shoppers buy cheaper food brands

Cash-strapped shoppers are turning to cheaper food brands as they feel the impact of the credit crunch, according to research.

A study by market research company Mintel shows that in the past 12 months 41% of shoppers have switched to cheaper brands and three in 10 (34%) have cut down on the premium ranges, such as Tesco Finest and Sainsbury’s Taste the Difference.

Two-thirds of shoppers now look for the promotions and deals more often than a year ago, 2 (more…)

Organic food in crissis

Monday, September 29th, 2008

The movement in the Organic food market is important to Africa is we do intend increasing the use of Organic as a selling point, but also because it is an indicator of how people in Europe are going to react to increasing food prices.

Tesco, the UK chain, decreased it’s prices in August 2008 by up to 25 per cent, “in response to feedback from consumers who are feeling the effects of the credit crunch” Tesco believe
consumers were already less willing to pay the premium price of Organic Foods (more…)

UK food retailers feeling the pinch

Monday, September 29th, 2008

M&S’s profits tumble as consumers tighten belts

By Simon Evans and Jesse Loncraine
Sunday, 28 September 2008

Sir Stuart Rose, chairman and chief executive of Marks & Spencer, will reveal a disastrous slump in fortunes this week – in a seven-day period set to be one of the toughest yet for the UK retail industry.

On Tuesday, Tesco chief executive Sir Terry Leahy is expected to tell the City that growth at Britain’s biggest retailer has slowed as consumers spend less. The City is also (more…)

Changing eating effects on New Products:

Friday, September 26th, 2008

Eating Better in ‘09?
What “healthy eating” will mean to CPG companies, marketers, foodservice, restaurants and supermarkets in the coming year.

If any one cultural practice could be picked from the horn of plenty symbolizing American food culture, we would say that the complex intersection between healthy eating and wellness would be a defining characteristic of our ever-aspirational population. Such aspirations, rooted in healthy eating, are also true at an industry level. Tim Hammonds, Fo (more…)

High-end UK supermarkets Waitrose & Booths join forces

Friday, September 26th, 2008

High end UK supermarkets Waitrose and Booths join forces to buy together suggests posturing for a future merger:

UK premium retailer chains, Waitrose and Booths have announced plans to join forces in a new buying alliance.

The deal will take advantage of the many synergies between the two brands and will involve sharing cost prices and deal structures for branded food purchased by both supermarkets on a selected range of products. The alliance creates the potential for both businesses to b (more…)

Creating a brand belief system

Friday, September 26th, 2008

Branding is about creating a belief system – there has never been as important time as NOW to focus on this element of your business. Turbulent times mean businesses need robust belief systems in their brand.
To many great businesses, their brand is the business!

Below is a guide as to how to do this:

Great Brands always have history.
This is where they came from?

A brand has meaning, it has a magic glue that develops an emotional cord that creates a feeling about this brand.

Peop (more…)

Duchy Originals Wins Web Award

Friday, September 5th, 2008

Duchy Originals Wins Award for New Website

LONDON, Jul 11, 2008 (BUSINESS WIRE) —-Duchy Originals, the pioneering organic food company founded by HRH The Prince of Wales in 1990, has won a prestigious APA (Association of Publishing Agencies) Award for its new website. The new website, designed by Story Worldwide, uses storytelling techniques to help Duchy Originals deepen its relationship with existing and new consumers and use its position in the market to encourage debate about the enviro (more…)

Smaller companies growing through innovation

Friday, September 5th, 2008

Smaller firms top UK food innovation charts
By Jess Halliday
While innovation is fundamental to growth for food and beverage manufacturers, smaller companies are maintaining more momentum in product launches than their bigger counterparts, says OC&C Strategy Consultants.

The consultancy conducted a study of the most innovative firms in the UK sector, and found that the ten most innovative firms had average organic growth in excess of 5.8 percent between 2004 and 2006.

The remainder, on (more…)