Retailers that misunderstand 14 to 28 year old consumers – you are missing a big opportunity, find out how:
Gen Y, a loose term for younger shoppers ranging in age from about 14 through 28, is a demographic that most retailers are unprepared for. That’s partially because this is the first segment that has never not known of the Internet and also because most retail executives have such a radically different worldview.
In addition, many Gen Y shoppers have never known—or believed they had—a (more…)













