Archive for August, 2008

Whole Foods ‘whole Paycheck’ gets bounced

Tuesday, August 19th, 2008

[img_assist|nid=52|title=Whole Food Market|desc=|link=none|align=left|width=100|height=75]Has Whole Foods Market, North Americas gourmet food retailer, lost its way?

‘How the mighty fall’, claims Rob Ward from On-ward.co.uk, ‘Whole Foods the culinary heros for the nighties, have not stayed relevant to their customers, they missed the the shift to ‘keeping it real’ in consumer attitudes which started at the end of ‘06.

Whole Foods has a very strong Organic position, the problem with Organi (more…)

Posted in Food Retail | No Comments »

Marketeers navigating downturn

Tuesday, August 12th, 2008

How marketers are navigating a downturn that’s hit consumers hard
July 28, 2008
-By Noreen O’Leary

Even as agency execs say they’re not seeing signs of major cutbacks from marketers, forecasts tell a grimmer story.
The bad news keeps coming, fast and furious. Houses are worth less, home-equity lines of credit are being suspended, jobs are at risk, wages aren’t keeping up with inflation and energy prices continue to soar, eating away at Americans’ disposable income. And while previous dow (more…)

Posted in Branding & Marketing | No Comments »

Small businesses developing big brands

Tuesday, August 12th, 2008


(more…)

Posted in Branding & Marketing | No Comments »

Franchising ideas and top tips

Monday, August 11th, 2008

(more…)

Posted in Food Retail | No Comments »

4 day week is Google key to innovation

Friday, August 8th, 2008

Google’s 4 day recession beating week:

CEO Eric Schmidt describes the simple principles driving the company’s steady stream of innovations (more…)

Posted in Business Development | No Comments »

Marketing to Kids – UK

Tuesday, August 5th, 2008

There have been some interesting new developments this year in the world of food marketing that most will be aware of but I wanted to bring it up for discussion here to see if anyone had an opinion on the matter…

It’s regarding marketing foods to kids and there have been pledges by major organisations to stop marketing to children under the age of 12 by the end of 2008.

I think it’s a really positive step towards raising a less “brainwashed” generation, although I do think th (more…)

Posted in Branding & Marketing | No Comments »

Online cooking video increase retail store footfall

Tuesday, August 5th, 2008

Online Cooking Videos Gain Momentum – multi-media web sites drive extra traffic to retail stores
Featured in: www.Supermarketnews.com

Websites that intergrate cooking demonstrations as video footage are driving extra footfall into retail stores. ‘A retailers web site is no longer a glorified corporate brochure, it’s an experience!’ claims Rob Ward from On-ward. ‘We receive information in mainly one of three ways – visual (text), sound and shapes, most websites only cater for text orientated (more…)

Posted in Food Retail | No Comments »