What’s your reputation worth?
Following North America’s lead, UK is about introduce new laws (1st March 2011) that will heavily fine businesses for making misleading marketing claims, online. [Europe and other leading, consumer economies, are guaranteed to follow.]
These new powers, which have been live in the US for over a year, will focus marketeers’ minds on what they can (and can’t) say about their products and services. Already, we have seen dramatic changes to how food businesses in US, now use testimonials in their marketing.
We know that testimonials provide essential evidence to support credibility. Now, testimonials have to indicate an average result from buying a product or service, not the BEST.
How can you possibly work out what is average? When is a testimonial misleading? Is it worth the risk?
Incase you didn’t know, there’s is a new (and FREE) way for food businesses to independently monitor their reputation with their customers.
Launching on 14th February (yes, Valentine’s Day) it will be the first of its kind, revolutionising how food businesses can celebrate their reputation. The system builds a live profile that constantly records what your customers think about you. Using a ‘Reputation Page’, you can build an independent profile about your business. Giving you impartial, and therefore enhanced credibility, with your existing and future customers.
You can also have a live link to your web site through a ‘Web Widget’. This tool constantly provides a live feed directly onto your web site, so that you can use it to demonstrate genuine customers appreciation.
[By the way, customers comments have to be approved by you before they go live.]
This Reputation Page will also be great for your SEO with Google, considerably supporting your existing web sites internet ranking.
Don’t forget this Reputation Page is totally FREE…
Good luck and may your reputation count, for good -
P.S. – what are you waiting for, register NOW www.MyFoodTrader.com
P.P.S. – If you think this free service might be useful – Please forward this message to other food businesses…
Rob Ward – Founder of www.MyFoodTrader.com & www.FoodMarketingNetwork.com