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1. Pricing - why its all about perception not reality. 2. 80/20 - how to make from understanding this rule. 3. Direct Response Marketing - rules have change, marketing is about 'pull' not 'push'. 4. Profit Culture - how winning teams can generate you more profit. 5. Web selling - most business get this so wrong, find why...
 
 
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A simple marketing idea that is going viral for ‘Broccoli’…
 

How Broccoli has become interesting!
This brilliantly, simple campaign is also being mimicked by others, making even more successful.

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    Stuff to grow your profits..
    Consumer Repeat Payment System
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    Investment For Growth
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    Trade Secrets DVD -> Pre Release
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    Up-Coming Events
    ARE YOU READY TO GROW ?
    An event for Next Generation Food Businesses, Looking to Connect with Consumers, For Farm Shops, Deli’s, Restaurants, Visitor Attractions
    Tuesday 30th March 2010, 9.30 a.m. – 4.30 p.m + Tell me more
    Do's and Don'ts of Social Media - 25th March
    Rob Ward Founder Food Marketing Network + View Event
    Success in farm Retailing Workshop - 16th March
    Workshop Millets Farm Shop Rob Ward Founder Food Marketing Network + View Event
    South West Food and Drink Conference - 24 March
    Royal Agricultural College, Cirencester, Gloucestershire + View Event
     
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    Don't just take our word for it...
    Rob, I've just listened to a telephone broadcast. Rob has a clear, straight-forward idea that all food businesses need to hear and his practical, straight-talking manner is really refreshing. I would recommend that food businesses and other professionals in the sector listen in. It will be worth it.

    Dom Lane, Bray Leino, www.brayleino.co.uk
    Rob, The seminar was great and very thought provoking.
    One point that came bouncing home was the need to educate the customer as to why they should buy our products rather than cheaper supermarket brands. Thank you so much for an educational and entertaining half hour.

    Rob, Thanks for this. You did a cracking job. Not easy to monologue for that long!
    Interesting take on loyalty. Loving the push for premium.
    Great examples and good brand building. Must keep in touch more.

    Sam,Sam Waterfall, Senior Consultant, Healthy Marketing Team
    Rob, I found it helpful thanks. Here is my feedback:
    - the length of time was perfect
    - dialing in and listening in was very straightforward
    - The content was interesting
    - Rob's style and delivery is easy to listen to
    Look forward to the next one and thank you very much for sharing your views.

    Wendy Wilson Bett www.petersyard.com
    Hello Rob, Firstly thank you for starting the food marketing network, about time for an intelligent initiative to draw all the elements together.
    Speaking to people about marketing their products I'm struck by the lack of guidance out there for the small producers, they don't know where to start. Many of them are trying to download stuff from the internet which neither tells Their Story or the Quality of their product.

    Fiona and William www.douglasfolio.co.uk
     
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